What is Proximity Marketing and How does it work ?
To understand what proximity marketing is we need to define the term proximity. Proximity means nearness in space, time, or relationship, It’s all about marketing to your customer at the right place, at the right time, with highly relevant and perfect notification.
Proximity marketing is location-based advertising, where the communication with a consumer is timely, relevant and personal, and it is all about using the accurate location of a customer for specific and contextual communication that is not possible through basic location-based marketing.
Alert user passing near by your shop or business venue or stall in fair events
Modify Promotional Message and URL as an when require
Proximity Marking works using Google NearBy feature.
User within 100 feet rang will get promotional message and url if Bluetooth & Nearby featured is Enabled on user phone.