Proximity Marketing




PROXIMITY MARKETING

Increase your business using Proximity Marketing




What is Proximity Marketing?

Proximity marketing means communicating information to the consumer at the right place, at the right time, in a relevant and personalized notifications. It is also sometimes called hyper-local marketing uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business. Uses of proximity marketing include distribution of media at concerts, Real Estate, Service Industries, Restaurant, Retails Stores, Outdoor Advertising, social applications and payment gateways.

Different Types of Technologies Use for Proximity Marketing.

  • Bluetooth Beacons
  • Geo-fencing
  • WiFi Hot spot
  • Mobile Browser
  • NFC

Proximity Marketing Using Bluetooth Beacons

The total BLE Beacon shipments will comfortably exceed 350+ million units in 2020’. The reason behind this impressive growth trend is that a wide range of new marketing opportunities are now accessible, thanks to Beacons. Retailers are more and more keen to use these devices in their marketing strategies to make sure their customers receive a notification for discount of a product. Proximity marketing, based on the use of Beacon devices, is the future of mobile marketing.

Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, URL or video via the respective mobile app.

Who can setup the Proximity Marketing?

Any business or service that is operating from a fixed location can implement a proximity marketing strategy. Some examples include:


Retail Stores

Retail Store can offer a proximity marketing benefit to their customers by putting together a package of coupons or offer a discount and invite them for a sale.


Restaurants

Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready.


Amusement parks

Deliver fun, interactive and unique experiences to visitors using beacons and proximity marketing. Collect contextual intelligence, such as busiest hours and favourite rides to optimize services and resources.

Museums

Beacons offer museums an opportunity to provide context to visitors like never before. With beacons, an app can sense exactly where in the museum a guest is and provide relevant information

Travel Hubs

Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations.

Real Estate

Real Estate Agents can install Bluetooth Beacons on every property they have for sale. Every customer with an Android phone that comes within 100 meters of the property will receive a custom notification with a link to property information, photos, and even virtual tours! The Real Estate agents contact information will be prominently displayed PLUS a “Call Now” button for instant connection.

Proximity Marketing Solution Using Google Nearby (With and Without mobile apps)

Web Dashboard

 

  • Allows administrators to add new customers and manage them.
  • Helps setup and manage beacons.
  • Assign beacons to customers.
  • Create and manage custom landing page with text, audio and video format.
  • Sync customer’s beacons updates to google dashboard.
  • Create a customize offer for end users who installed the application.
  • Update message and URL of their beacons
  • Create and manage a multiple campaigns for each beacons.

Mobile Apps

 

  • Login with their credentials.
  • Business Owner can update message and URL of their beacons from apps.
  • Assign custom landing page to beacons.
  • Assign campaigns to beacons.
  • End user get the custom offer notification when he/she comes in proximity of the beacons
  • Displays location-specific messages with LED blinker notifications, system vibrations, or sound alerts.

Beacons

 

  • Relays targeted messages using BLE technology.
  • Allows easy installation with stick-on feature.
  • Consumes very little energy and runs on single coin cell battery

Are you looking for a Proximity Marketing Solution Using Google Nearby without app install on user Phone ?



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