Proximity Marketing

What is Proximity Marketing?

The future of proximity marketing lies in utilizing proximity sensor technologies to provide highly tailored customer experiences. When used in the proper context of place and time, in-the-moment marketing is incredibly powerful. For optimum campaign efficacy, brands must discover their target audience, understand them, and offer relevant marketing messages.

Going beyond traditional marketing, bluetooth proximity marketing solutions helps in giving you an edge over your competitors. Brands sending location-targeted text messages to cell phones that were in proximity to a Bluetooth network and had their discoverable Bluetooth mode on changed the game for businesses.

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Imagine you are a tea shop owner and you send text messages for a new flavored tea to the customers passing by your tea shop. Would it be effective almost immediately? Yes. So, proximity marketing goes a little deeper into location-based marketing where there are chances of immediate action and business.

Bluepixel technologies have won the game when it comes to proximity marketing solutions. For web apps as well as mobile apps we are always at our best and give the best results to our clients.

Who can setup the Proximity Marketing?

Any business or service that is operating from a fixed location can implement a proximity marketing strategy. Some examples include:

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Retail Stores

Retail Store can offer a proximity marketing benefit to their customers by putting together a package of coupons or offer a discount and invite them for a sale.

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Restaurants

Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready.

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Amusement parks

Deliver fun, interactive and unique experiences to visitors using beacons and proximity marketing. Collect contextual intelligence, such as busiest hours and favourite rides to optimize services and resources.

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Museums

Beacons offer museums an opportunity to provide context to visitors like never before. With beacons, an app can sense exactly where in the museum a guest is and provide relevant information

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Travel Hubs

Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations.

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Real Estate

Real Estate Agents can install Bluetooth Beacons on every property they have for sale. Every customer with an Android phone that comes within 100 meters of the property will receive a custom notification with a link to property information, photos, and even virtual tours.

Proximity Marketing Solution With Mobile Apps

Web Dashboard

  • Allows admin to add new customers and manage them.
  • Helps setup and manage beacons.
  • Assign beacons to customers.
  • Create & manage custom landing pages.
  • Sync customer’s Beacon updates to google dashboard.
  • Create a customized offer for end-users who hold applications.
  • Update message and URL of their beacons

Mobile Apps

  • Login with their credentials.
  • Business Owner can update message and URL of beacons.
  • Assign custom landing page to beacons.
  • Assign campaigns to beacons.
  • End-user get the offer notification they come in proximity.
  • Displays location-specific messages with LED blinker notifications, system vibrations, or sound alerts.

Have an inquiry or want to discuss a project?

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